UpHacks

Concept brand identity and communication system for UpHacks, a 24-hour hackathon at TU Graz. The project explored a unified visual language spanning logo, color palette, typography, and graphic elements, applied across digital touchpoints, print materials, on-site signage, and a responsive website design. Deliverables included badge and booklet concepts, poster designs, social media templates, and a modern landing page layout, all aimed at creating a consistent, energetic, and tech-driven event atmosphere.